How well an album does during its first week charts and numbers-wise is important, but what really makes for a successful album campaign is continued sales and longevity, typically fueled by big singles. Even though it’s only been available (legally) for a handful of weeks, Madonna’s latest studio effort Rebel Heart seems to be missing both of those. After several decades and thirteen albums, it's looking like Madonna may finally have a true flop on her hands.
How well an album does during its first week charts and numbers-wise is important, but what really makes for a successful album campaign is continued sales and longevity, typically fueled by big singles. Even though it’s only been available (legally) for a handful of weeks, Madonna’s latest studio effort Rebel Heart seems to be missing both of those. After several decades and thirteen albums, it's looking like Madonna may finally have a true flop on her hands.
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